As a lifelong—at times, borderline obsessive—NBA fan (split loyalties: Warriors and Knicks), I didn’t pay much attention to women’s sports. Sure, I’d cheer for the U.S. Olympic gymnastics team and admire Serena Williams’ era of dominance, but those moments were rare.

Then came a spark: the 2024 NBA All-Star Weekend, where Sabrina Ionescu went toe-to-toe with Steph Curry in an electrifying three-point contest. I was floored—she’s an absolute sniper. That was my first real pang of WNBA fandom.

And then the Caitlin Clark tsunami hit. Like millions of others, I became a curious rubbernecker. Is she really that good? The answer: a resounding yes. But what caught me off guard was how quickly the entire women’s game drew me in. It’s thrilling, competitive, and—for any basketball junkie—an essential fix during the NBA offseason. The NY Liberty’s epic Finals clash with the Minnesota Lynx sealed it. Suddenly, I found myself wondering: will the NBA season become the bridge between WNBA seasons?

As a former longtime Netflix exec and now a filmmaker, I live for great stories—and sports are pure, unscripted drama. As an investor, I also jump at compelling opportunities, which is why I’m all in on LFG.

Right now, women’s sports fans don’t have the same tools to follow their favorite teams and players—or to feel part of the action—the way fans of men’s sports do. LFG is changing that. Knowing the founders, I’m confident they’ll build something that unlocks deeper, more exciting ways to engage with the women’s game.

I’m loud and proud about it now: I’m a full-on fan. Can’t wait for tip-off.

Go Liberty! Go Valkyries!