Paige Bueckers

-Elite 3 level scoring & perimeter defense

-Thrives in spacing, which 3x3 amplifies

-Could dominate aesthetically, which matters for a made-for-TV league

-Bridges generations (college, WNBA & casual sports fans); cross-generation appeal

-Her brand is resiliency & relatability; player empowerment, respect for the game & culture

Sonia Citron

-A game is tailor-made for Unrivaled; elite perimeter defender, efficient 3-level scorer & super high IQ

-Brings reliability, low-mistake basketball & winning habits

-Fits the league’s “elite, not gimmicky” identity (serious hooper, silent but deadly, professional, composed)

-Represents the next wave; young enough to grow with the league, skilled enough to earn respect immediately

Courtney Williams

-Mid-range comfort zone, a lost art that dominates in 3x3

-Brings visible joy to the game; relatable & open with fans

-Connects hard core fans & casual viewers; she’s a hooper’s hooper (tough, skilled, fearless but at the same time fun, expressive & easy to root for

-Could become the league’s emotional center; the player fans quote, personality clips go viral, lasting impression that viewers remember

Kate Martin

-Represents winning culture; leadership, toughness, accountability, doing the little things that win games

-Powerful role-player to leader arc

-Humanizes the league (approachability, authentic leadership, calm confidence)

-Organic popularity

Saniya Rivers

-Elite defense becomes visible in 3x3; on-ball lockdown ability, passing-lane reads & endurance

-Energy player with emotional fire

-Sets the tone & leads with standards; physical, relentless, no shortcuts

-A story that resonates; her appeal isn’t manufactured